Magic Inc. is a Sydney-based creative production company specialising in magic, illusion and special effects for stage productions, screen and live events. We’re a one-stop shop for all things magic and illusion, taking an impossible brief from the first “what if” through to a fully realised effect, with a team of magicians, technicians and makers.

Our work brings together illusion design, creative consultancy and the development and manufacture of bespoke props, effects and systems. From a single moment of magic to an entire production, we combine imagination, technical ingenuity and practical craft to create illusions and effects that work beautifully in performance.

With show production and variety talent management also under one roof, we bring the creative vision, specialist expertise and people together to make the extraordinary possible.